MARKET ANALYSIS

Market analysis is the most important part of business planning, and we offer it as a separate service, as well. During the market analysis service, we explore the specific market with using seconder data. The market analysis should be beneficial in the case of

• preparing the introduction of a new product or service,

• preparing the introduction of an existing product to a new market,

• or necessity to explore the market mechanisms because of the uncertain market position.

The following activities are conducted during the market analysis process:

• analysing the mechanisms of the existing business models on the market,

• evaluating competitors and your company in the market competition,

• benchmarking of actors on the market, technologies and applied business models,

• and assessing the market life cycle and its consequences.